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Colin Linggo

Member since May 2022Contact Colin

Colin Linggo is Senior Vice President, Head of Media Investments and Operations leading ECI’s North America practice, responsible for ECI Media Management’s strategic growth and overall client leadership, bridging cross-channel marketing expertise, industry knowledge, technology, and forensic media consulting approaches. Colin has over 20 years of B2C and B2B marketing and media experience in the U.S. including running global marketing programs for Paramount Pictures, HP and WarnerMedia, across NA, EMEA, APAC and LATAM. Colin has also been a trusted advisor to The White House and D.C. policymakers on digital marketing policies.

Articles by Colin All articles by Colin

  • Important Considerations For Marketers Heading Into The 2022 Upfronts in MediaDailyNews on 05/12/2022

    With all major media companies investing heavily in their streaming services, it's a top priority to establish an industry "certified" cross-channel/screen measurement system and non-Nielsen currency to integrate and capture all viewership within their portfolio for first-mover advantage. This will allow marketers to obtain conclusive evidence that their ad investments are contributing to results.

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