Kiri Masters
Member since June 2022Contact Kiri- Head of Retail Marketplace Strategy Acadia
- www.bobsledmarketing.com
- LinkedIn: https://www.linkedin.com/in/kiri-masters/
- 30305 USA
Kiri Masters is Head of Retail Marketplace Strategy at Acadia. Before its acquisition by Acadia, Kiri was previously the founder & CEO of Bobsled Marketing, a digital agency that helps established consumer brands grow their retail marketplace sales channels. Bobsled was named one of the top 18 Amazon firms by Business Insider and ranks in the Marketplace Pulse Top 100. Kiri is a contributor to Forbes, where she writes a weekly column about retail marketplaces from a brand’s perspective. She hosts the Ecommerce Braintrust podcast, and is the co-author of the books Instacart for CMOs and Amazon For CMOs (ranked one for the top 100 retail books of all time).
Articles by Kiri All articles by Kiri
- How To Stop Wasting Your Money In Retail Media in
Marketing Insider on
12/29/2022
Most marketers are making three critical mistakes. For one: spending based on historical channel sales.
- Can You Afford To Work With Retail Media Networks? in
Marketing Insider on
12/21/2022
Most marketers need a now, next, and later plan for expanding beyond Amazon.
- How To Stop Wasting Your Money In Retail Media in
Marketing Insider on
06/07/2022
Most marketers are making three critical mistakes. For one: spending based on historical channel sales.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
