Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing! To start her career, she spearheaded growth and shaped the industry at Influencer pioneer IZEA. Later, she oversaw a US Influencer team at PR giant, Edelman. Now, Crystal is leading and growing the performance-based Influencer team at Tinuiti, the largest independent performance marketing firm. Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top tier talent like Celebrity or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers. She has also run fully integrated programs outside of just online social activation such as partnering with influencers as talent on video or photo shoots, leveraging influencer assets through paid media or owned marketing tactics, and even worked with Influencers for in-person experiential events. Crystal is also considered a thought leader in the space speaking at conferences and events like Ad:Tech, Masterclassing, Social Media Week and PRSA events, as well as Influencer specific events such as BlogHer, TBEX, Dad2.0, Everything Food Conference and Haven Conference.