
Jon Goynshor
Member since February 2021Contact Jon- Head of Global Partnerships VMLY&R Commerce
- https://www.vmlyrcommerce.com
- LinkedIn: https://www.linkedin.com/in/jon-goynshor-b441aa3/
- Twitter: https://mobile.twitter.com/jongoynshor
- 333 N. Green Street
- Chicago Illinois
- 60607 USA
As the Global Head of the VMLY&R COMMERCE Co:lab Practice, Jon leads the sports, entertainment, influencer/celebrity, and cause marketing strategy for all our offices. He has built and scaled a global partnership marketing discipline pioneering entertainment commerce, the next wave in brand partnerships. Jon has 25 years of CPG success negotiating and advising on more than $1Billion in partnership investments and activation in more than 25 countries directing award winning partnerships for Coke, Kraft, Nestle, Unilever, General Mills, MDLZ, and Kimberly-Clark.
Articles by Jon All articles by Jon
- Beyond Entertainment To Engagement: Creating Successful Super Bowl Ads in
Marketing Insider on
02/02/2023
Here are four-game changing principles to ensure Super Bowl ads effectively generate demand, not just impressions.
- As E3 Pauses, Brands Should Fast-Forward Their Entertainment Commerce Strategy in
Marketing Insider on
08/02/2022
The first step is to deeply understand your own brand story before selecting a game or platform.

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