Maeghen Krueger is director, strategic services for The Lacek Group, a Minneapolis-based data-driven loyalty, experience, and customer engagement agency. She has worked in marketing for over 15 years for various industries across the U.S. She currently resides in South Minneapolis with her husband and two young children. In her free time, she enjoys cooking, biking, golfing, raising her many houseplants and discovering new places to travel around the world.