Rob Cromer is an innovative business leader, technology evangelist, and entrepreneur with a record of steering high-growth companies and disruptive brands to success. He is the co-founder and director of multiple startups in the ad tech, finance, and advertising spaces. Through his work in corporate and entrepreneurial environments, he brings a unique skillset blending strategy, operations, product, and sales experience, along with a deep technical expertise.
- What Packable's Shutdown Means For CPG Brands in
MAD on
09/07/2022
When a brand gives up control to a reseller like Packable, they essentially put all their eggs in a middle man's basket. The allure of their model, guaranteed sales without doing any of the work, was
clearly too good to be true.