Chris Reebie

Member since September 2022Contact Chris

VP, Retail Media Empower
www.empowermm.com
LinkedIn: https://www.linkedin.com/in/chrisreebie/
Twitter: Chris Reebie
440 N Wells
Suit 510
Chicago Illinois
60654 USA

Chris Reebie serves as vice president of retail media at Empower, helping build the agency's retail media offering from scratch. His channel specific knowledge and thought leadership has not only helped define how Empower approaches retail media, but also how clients and vendors look at it as well.

Articles by Chris All articles by Chris

Focus On Consumer Journeys, Outcomes To Optimize Retail Media Investments in MAD on 12/22/2022
Tactical pieces (search, programmatic, etc.) are often the focus. But it's really the work done within the bookends - before and after those tactics launch - that determine the path.
Where Retail Media Went Wrong And How Newer Entrants Can Avoid the Same Pitfalls in MAD on 09/14/2022
Consolidation. Cooperation. Transparency. Three words that don't align with the current, retail-driven media networks, but ones that soon could align with the next generation.

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