
Ulli Appelbaum
Member since October 2022Contact Ulli- President first the trousers then the shoes
- www.first-the-trousers.com
- LinkedIn: https://www.linkedin.com/in/ulliappelbaum/
- Twitter: @firstTheTrousers
- 55416 USA
Ulli Appelbaum is the founder of brand strategy firm First The Trousers Then The Shoes Inc. (www.First-The-Trousers.com) and the author of the award-winning The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster”, available on Amazon
Articles by Ulli All articles by Ulli
- Weather Inflation, Upcoming Recession With Brand Equity in
Marketing Insider on
10/20/2022
Brand equity is simply the combination of brand awareness and brand associations, the sum of which is often described as the brand's image.

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