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Ryan Linder

Member since October 2022Contact Ryan

Articles by Ryan All articles by Ryan

  • Bigger Than Sports and Celebrity: The Power of Brand Fandom in MAD on 10/25/2022

    Research from Stagwell's National Research Group illuminates a simple and powerful insight: fandom of brands, products, and services is even bigger than sports and celebrities. Fifty-seven percent of consumers consider themselves a fan of a brand or product.

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