Fotoulla Damaskos
Member since October 2022Contact Fotoulla- EVP, Brand Strategy & Innovation National Research Group
- LinkedIn: https://www.linkedin.com/in/fotoulla-damaskos-9939003/
- 10007 USA
Articles by Fotoulla All articles by Fotoulla
- Bigger Than Sports and Celebrity: The Power of Brand Fandom in
MAD on
10/25/2022
Research from Stagwell's National Research Group illuminates a simple and powerful insight: fandom of brands, products, and services is even bigger than sports and celebrities. Fifty-seven percent of consumers consider themselves a fan of a brand or product.
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