Programmatic & Ad Tech Consultant for ID Comms focused on helping clients in navigating the increasingly complex programmatic landscape and solving their business challenges. Previously held senior programmatic positions at Dentsu (Director & Client Partner).
Articles by Pranay All articles by Pranay
- The Cookie Is Still Over in
MAD on
09/24/2024
Brands can't afford to sit back now that Google has cancelled plans to eliminate Chrome tracking. The era of third-party cookies is still coming to an end.
- Why The Industry Can't Pause Action On Cookies in
MAD on
11/29/2022
Google has extended the cookie's lifespan for another year encouraging some companies to take their foot off the gas. That's not a good idea.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
