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Will Ashton

Member since November 2022Contact Will

I founded Nest Commerce in 2017, the human + AI marketing partner built for retail. We help brands like Trinny London, Urban Outfitters and Hims scale by fusing decades of performance marketing and creative expertise with our proprietary AI platform, Hummingbird. My career bridges commercial leadership and product innovation. I started at Google consulting large retailers on their Search strategies before building and patenting an ads product based on Google’s display network. I then started working in Facebook advertising in 2010, as MD for the platform’s first ads API partner, Techlightenment (acquired by Experian) before moving to then market leader Nanigans to run their European business. l sit on Meta’s UK Advisory Board..

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