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Today there is growing pressure for marketers to measure and decrease the emissions produced by their ad campaigns. This isn't just a moral imperative. It's a commercial one too.
The best thing to do is to face the storm head on. Continue to invest, use more data more frequently and refresh your agency relationships to ensure you have the right-sized team with the right expertise to support you.
The news has been full of stories about layoffs from Big Tech firms. Does this tell a story of trouble brewing among Big Tech companies, or is it simply a sign of challenging economic times?
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.