Simple, innovative solutions to complex problems based on data, research, and empathy. I help brands and organizations manifest their value proposition in three ways: 1. Understand: Identify key audience, journey, and channel opportunities 2. Ideate: Generate impactful, exciting and authentic activations 3. Innovate: Provide recommendations for future-facing initiatives, such as ESG or emerging channels and technologies My recent work includes innovation forecasting, digital transformation, and experience design for American Express, Bristol Myers-Squibb, K-Y, Cetaphil, Denny’s, and Samsung. In the past, I’ve worked across web and native platforms to design industry-leading NFC ticketing technology for Ticketmaster's live events, audio/visual/haptic design for venue scanners, and a world-class responsive web app to support all of it.