Teodora Scutelnicu

Member since March 2018Contact Teodora

Leads Analytics work across verticals/clients for Havas NA.

ABCs For Successful Campaign Measurement In Today's World: Back To The Basics in Planning & Buying Insider on 09/17/2023
Going back to the basics means reaching a simple understanding of what is being measured, why and how it is being measured, and ultimately how outcomes are actioned upon.
Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement in MediaDailyNews on 03/02/2023
Will Probabilistic become the new Deterministic? Data clean rooms can create a safe exchange of data and potentially powerful new measurement solutions. Who will be the players to lead the new measurement arena?

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.