Teodora Scutelnicu
Member since March 2018Contact Teodora- EVP, Analytics Havas Media
- New York New York
- 10013 USA
Leads Analytics work across verticals/clients for Havas NA.
Articles by Teodora All articles by Teodora
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics in
Planning & Buying Insider on
09/17/2023
Going back to the basics means reaching a simple understanding of what is being measured, why and how it is being measured, and ultimately how outcomes are actioned upon.
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement in
MediaDailyNews on
03/02/2023
Will Probabilistic become the new Deterministic? Data clean rooms can create a safe exchange of data and potentially powerful new measurement solutions. Who will be the players to lead the new measurement arena?
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