Simon Yoxall is the Managing Director of Iris New York and Atlanta. He joined Iris in 2011 and has been delivering award winning, integrated work since. Simon has deep expertise in sport and entertainment, working with brands like adidas, MLS, Heineken, Formula E, IHG, Samsung and Reebok. He’s activated brands at the last three FIFA World Cups. Before moving to New York, he was a Managing Partner in London, leading a team working on the global adidas account, helping the brand reset and reclaim the number one spot in soccer.
Articles by Simon All articles by Simon
- How Beverage Brands Can Build Cultural Relevance in
Marketing Insider on
08/16/2024
Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.
- How Beverage Brands Can Build Cultural Relevance in
Marketing Insider on
04/19/2024
Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.
- How Beverage Brands Can Build Cultural Relevance in
Marketing Insider on
01/15/2024
Brands that touch our lives every day need to think in terms of lasting platforms versus fleeting moments.
- Creating Explosive Cultural Acts For Maximum Impact in
Marketing Insider on
07/19/2023
The most effective way of creating consumer participation with a brand is by collaborating with cultural shapers and tastemakers.
- Soccer's Impact On Ad Industry: How To Stay Ahead Of The Game in
Marketing Insider on
03/22/2023
The sport has become a way for immigrants to connect with their culture and community, serving as a source of unity and helping to break down cultural barriers.
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