David Allan
Member since February 2007Contact David- Assistant Professor SJU
- 5600 City Avenue
- Philadelphia Pennsylvania
- 19131 USA
Articles by David All articles by David
- Wrigley's Marketing Music: A Sticky Situation? in
Marketing Daily on
08/11/2008
As part of a new campaign, Wrigley commissioned pop music stars to freshen up its chewing gum brands. The idea is innovative and original. However, as a marketing professor, I have serious concerns about the cultural, ethical and legal implications of this strategy.
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