Talia Arnold is the Managing Director of Exverus Media, the fastest-growing media agency in Los Angeles. Talia’s 20-year expertise in media planning, buying, and analysis has secured long-term relationships with dozens of top brands including Premier Protein, New Belgium Brewery, Stella & Chewy's, and Catalina Crunch, who all chose Exverus over larger agencies. As a result of her leadership and creativity, Exverus is a 6x winner of AdWeek's Media Plan of the Year and an Ad Age Small Agency of the Year. Talia is a writer and regular speaker at industry conferences including AdExchanger, Digiday, and iMedia.
- Brand Equity: The Missing KPI in Your Media Plan in
Brand Insider on
05/13/2025
Talia Arnold from Managing Director of Exverus Media writes "In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a
crucial element often slips: brand equity."