Steven Blutstein is the Founder/CEO of Perfect UGC, specializing in creative performance advertising. His mission is to improve brand growth through fun, authentic, and entertaining video ads. Steven has achieved award-winning success playing a pivotal role in strategizing data-driven approaches for Fortune 500 companies (Prudential, Toyota, Adobe). He is passionate about the future of creator-led marketing and social media trends.
Articles by Steven All articles by Steven
- Content Camouflage: How UGC Evolved Ecommerce Marketing in
Marketing Insider on
10/27/2023
Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad but as value-added content.
- Content Camouflage: How UGC Evolved Ecommerce Marketing in
Marketing Insider on
06/09/2023
Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad but as value-added content.
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