Judith Ingleton-Beer edited leading technology, management and business publications before heading up the newly established B2B communications group IBA, a division of Special Interest Publications. Under her leadership, IBA International has become renowned for the quality of its content creation, working for multi-national corporations as well as startups and scale-ups in every emerging B2B tech wave. IBA has been particularly successful in placing this thought leadership material in Tier One publications across international markets.
Articles by Judith All articles by Judith
- Jury's Still Out On ChatGPT in
Marketing Insider on
08/01/2023
Marketers need to grapple with three key issues: things ChatGPT can do better than humans, things humans can do better, and legal and ethical grey areas.
- Jury's Still Out On ChatGPT in
Marketing Insider on
06/20/2023
Marketers need to grapple with three key issues: things ChatGPT can do better than humans, things humans can do better, and legal and ethical grey areas.
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