Mara brings over a decade of experience across the digital media landscape, including commerce, performance media, data and audience strategy. In her role at Mindshare, she oversees all performance media, inclusive of e-commerce, retail, social, search and programmatic for a Fortune 500 CPG brand, and works closely with teams across other clients as well. Her commerce experience spans from DTC and retail direct to shopper and delivery partnerships across CPG and alcohol. Prior to Mindshare, Mara held roles at agencies such as Wavemaker, Performics, and Omnicom. Throughout her career, she's worked with brands including Unilever, White Claw, Kohl’s, Lenovo, Oracle, and Procter & Gamble, among others. A respected industry thought leader, Mara's insights have been featured in Ad Age, Adweek, MediaPost, and more.