Articles by Flo All articles by Flo
- Rethinking The Customer Journey in
MAD on
07/05/2023
The customer journey is not linear. It is long and complex and people's 'brand encounters' impact the purchase journey in different ways and over different periods of time. And it is as true for cars, clothes and designer handbags as it is for insurance and fast food.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
