Dulani Porter

Member since August 2023

EVP & Partner SPARK
LinkedIn: https://www.linkedin.com/in/dulaniporter/
33609 USA

Dulani is the strategic powerhouse behind all of SPARK’s insights. She learns everything about each client’s business and makes sure the agency is bringing them closer to their goals. As a partner, she works across the agency to ensure SPARK’s creative ideas are always holistic, measurable, and effective.

Articles by Dulani All articles by Dulani

The Biggest Mistake in Marketing? Treating Symptoms Instead of Causes in MAD on 04/15/2025
Just as a doctor's role is to create sustainable health rather than just treat symptoms, agencies and brands must work together to diagnose and address the root causes of marketing challenges. Only by identifying the underlying issues can we create long-term success.
Thinking Opposite: Why Challenging Your Ideas is the Ultimate Creative Tool in MAD on 01/30/2025
In environments constantly demanding fresh thinking, questioning assumptions and flipping perspectives can elevate good ideas into great ones.
The Olympic Games in the Age of UGC: A New Era of Global Engagement and Celebrity in MAD on 09/09/2024
Athletes now control their narratives, sharing everything from training routines and personal moments to behind-the-scenes content that would otherwise remain unseen.
How AI Can Make Us More Human Over the Holidays in MAD on 12/21/2023
The holiday season, with its joy and challenges, is an ideal time for agencies to embrace AI not just for short-term efficiency but to ponder its long-term impact on our work and culture.
Humility: The Lost 'Superpower' And How We Can Bring It Back in MAD on 08/08/2023
To truly appreciate humility's transformative power, we must examine its implications on four crucial aspects of our professional lives: our relationship with failure, our self-honesty, our expectations, and our honesty with others.

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