Articles by Ikechi All articles by Ikechi
- Generative AI Has Game-Changed Performance Marketing in
Marketing Insider on
10/06/2023
Achieving performance prowess requires breaking down silos and establishing a reliable data foundation.
- Value Over Vanity: How To Avoid 7 Deadly Sins Of Marketing Analytics in
Marketing Insider on
09/02/2023
For one, overreliance on reach: While reach is important for ensuring your ads are seen, it shouldn't be the ultimate measure of success.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
