Ikechi Okoronkwo

Articles by Ikechi All articles by Ikechi

• Generative AI Has Game-Changed Performance Marketing in Marketing Insider on 10/06/2023
  

  Achieving performance prowess requires breaking down silos and establishing a reliable data foundation.

• Value Over Vanity: How To Avoid 7 Deadly Sins Of Marketing Analytics in Marketing Insider on 09/02/2023
  

  For one, overreliance on reach: While reach is important for ensuring your ads are seen, it shouldn't be the ultimate measure of success.

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