David Hohman
Member since March 2017Contact David- EVP & MD, Agency Vertical Nielsen
- New York New York
- 10004 USA
Articles by David All articles by David
- Thinking Beyond Now: Plan For Long-Term Media Effects in
Planning & Buying Insider on
09/11/2023
Consider this: The impact of a single exposure is a point in time. Once it passes, its effect fades, but the long-term impact of media can double the value of media spend, particularly for channels like TV and digital video.
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