Andrea Alfano serves as CEO at H/L, an independent agency with a team of more than 165 advertising and marketing professionals. H/L exists to Make Momentum.™—creating impact for brands through expertise in in local and national media, data science and analytics, creative, digital and film production and multicultural marketing. Headquartered in Oakland, Calif., H/L has offices in Atlanta, Charlotte, Chicago, Miami, St. Louis and Phoenix. Prior to joining H/L, Andrea held a variety of positions including Senior Vice President/Director of Marketing at SelfCare, a health and wellness company, and Senior Vice President/Group Account Director at Publicis & Hal Riney. Andrea began her career in account services at Chiat/Day and Young & Rubicam in San Francisco, and Ogilvy & Mather in New York. With more than 30 years of experience on both the client and agency side, Andrea has worked in nearly all account service roles.Beyond acquiring a keen understanding of emerging consumer behaviors, brands have to reinforce value, simplification, reassurance, self-expression, and fun when it comes to gaining and maintaining consumer brand loyalty—especially in these times of uncertainty. For instance, instead of simply expressing the potential savings of switching insurance providers, AAA promotes “Coverage ConfiDance”—that feeling that comes with the confidence of AAA coverage that leads consumers to dance and self-expression. Toyota Northern California Dealers built a campaign encouraging drivers to “Grab the keys, let’s go!” to discover something new on their next adventure. And McDonald’s recent Drink Run campaign suggested that people quit the doom scrolling to grab themselves a frozen beverage. If that’s not a mental health break, what is?