David Almy
Member since September 2007- Principal ADC Partners
- 305 Skillman Lane
- Petaluma California
- 94952 USA
- Concentrate On The Personal Benefit in
Marketing: Green on
03/03/2010
In 2009, there were about 1,500 new product launches that featured claims such as "sustainable," "environmentally friendly" and "eco-friendly." With all that noise and inevitable confusion, marketers
will find success for their green products by concentrating on the personal, rather than global, impact.
- Is Simple The New Green? in
Marketing: Green on
12/30/2009
So keep it simple, stupid (just because it's trite and overused doesn't mean it isn't also true and effective...) As green marketers, our collective ability to learn from these early success stories
of the Simple Revolution will pay enormous dividends in reducing confusion and encouraging adoption of green products.
- Is Simple The New Green? in
Marketing: Green on
12/30/2009
As green marketers, our collective ability to learn from these early success stories of the Simple Revolution will pay enormous dividends in reducing confusion and encouraging adoption of green
products.
- Sustainability Is More Important Than Ever in
Marketing: Green on
05/27/2009
Companies that aggressively pursue sustainability will put themselves in a position of unique strategic advantage. Ultimately, this can lead to more efficient business practices, an enhanced brand,
and improved fiscal performance.