Billy Mansmann

Member since December 2023Contact Billy

Director of Performance Analytics Beeby Clark+Meyler
06902 USA

Billy is the Director of Performance Analytics at BCM. Prior to his time in media, he majored in Biometry & Statistics at Cornell University, where he focused his course work on computational statistics and machine learning. His interest in statistics was first sparked by his love of sports, but he quickly realized how essential data analytics is for most industries moving forward.

Articles by Billy All articles by Billy

How Brands Can Navigate The Zero-Click Era in Marketing Insider on 02/08/2024
Traditional metrics like clicks and website visits just don't matter as much anymore. Instead, the priority needs to be on delivering precise information seamlessly.
How Brands Can Navigate The Zero-Click Era in Marketing Insider on 12/19/2023
Traditional metrics like clicks and website visits just don't matter as much anymore. Instead, the priority needs to be on delivering precise information seamlessly.

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