Articles by Manfred All articles by Manfred
- What Luxury Fashion Brands Should Know About Changing Customer Landscape in
Marketing Insider on
06/25/2024
Luxury brands face a challenge with the emergence of the aspirational luxury buyer -- typically younger, less loyal and more price-sensitive.
- What Drives (Purchase) Desire: How to Capture Your Customer's Heart in
Marketing Insider on
02/14/2024
For one, research how your audience uses each channel. Are they active on Instagram, seeking ways to connect with others or to find inspiration?
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