After spending her formative years in Moscow, Alice relocated to Scotland pursuing her studies at the University of St Andrews achieving a master’s degree in chemistry. However, during her final year, she realised that she did not aspire to carve a path within academia. This led her to embark on a career in marketing and today she works as Creative Researcher at branding agency WMH&I.In this role, Alice inspires and informs clients and colleagues with insights, opinions, and trends. She is currently working on a variety of projects, from reports on e-mobility, to finding neurological technology companies, and weekly sources of inspiration for the team and clients.