Andrew Covato
Member since February 2024Contact Andrew- Founder and Managing Director Growth by Science
- growthbyscience.com
- LinkedIn: andrewcovato
- 32789 USA
Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Facebook/Meta, Netflix, Snap, and fintech startups. He has tackled hard challenges in product, strategy, growth, go-to-market, and partnerships across many verticals and geographies. He is highly strategic, and has experience building and applying buy- and sell-side ad technology at scale. Andrew has been advising companies of all shapes and sizes since 2012--from start-ups to Fortune 500 enterprises. He has spoken at large conferences (Meta's F8), guest-lectured at universities (UGA, Santa Clara, Rotman School of Management), and served on various ad industry boards & working groups (IAB, MMA, MRC, ARF, WFA).
Articles by Andrew All articles by Andrew
- Unveiling The Imperative For Refined Ad Measurement in
Marketing Insider on
03/05/2024
Inaccurate measurement has significant economic ramifications, with at least 23% of the $88 billion spent annually on automated digital ad buying wasted.
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