Alex joined Havas Media Network (HMN) in July 2021 as a part of a growing MarTech and Data Consulting practice and later selected as a founding member of the CSA Tech practice for North America in 2023. CSA Tech is a unit designed to enable organizations to maximize the utility and connectivity of their data assets and technology platforms. Alex’s experience spans several agencies and roles across ad operations, media technology integration, and data governance, with a focus on creating connected ecosystems and closing measurement gaps. He is key contributor to Havas Media Network's cookie-less audience management platform, Converged, where he leads client conversations on data strategy, 1st party data onboarding, and omni-channel activation.