Originally from New York, Geoff has spent the better part of the last ten years in California bouncing between San Francisco and LA, where he currently lives. Geoff worked at VaynerMedia and Heat where he was a Senior Copywriter and Senior Social Media Strategist before taking the leap full-time into sports as the Director of Social and Digital Media at Top Rank Boxing. Most recently, Geoff oversaw a team at the Los Angeles Lakers where he ran all social media and content efforts. Starting in 2019, he was there for the Anthony Davis signing, the passing of Kobe and Gianna Bryant, COVID hiatus, the Bubble, and a Championship.