Michael Loban is the Chief Growth Officer and co-founder of InfoTrust, a global, privacy-centric digital analytics solutions company. He is also co-author of the Amazon best-selling books, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform and Becoming a Privacy-Centric Marketing Organization. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts as a member of the Xavier University Williams College of Business Executive Advisory board and Term Adjunct Professor at the University of Cincinnati. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine.