Chris Novak
Member since July 2024Contact Chris- Chief Operating Officer Eden Collective
- www.edencollective.co
- LinkedIn: https://www.linkedin.com/in/chrisnovak-eden/
- 10022 USA
I'm Chief Operating Officer at Eden Collective, a strategy consultancy that helps midsized brands plan media to support sustainable growth by connecting media investment to business metrics. As a high-level team, we supply the strategic experience most agencies can’t afford under the pressure to sharpen hands-on expertise in an increasing number of channels. Eden engages partner agencies to fulfill client strategies, while supporting other agencies with the framework to connect media and business goals. Clients include The Farmer’s Dog, Jackpocket, Curology, and agencies Acadia and Pereira O’Dell.
Articles by Chris All articles by Chris
- Marketing Outcomes Vs. Business Outcomes: Recognizing The Breakpoint in
Marketing Insider on
02/10/2025
Reaching 100,000 people with a $2 million budget might feel impressive, but it's not if the business's total addressable market includes millions of potential customers.
- You Need A Spending Strategy, NOT A Saving Mentality in
Marketing Insider on
09/26/2024
For one, do the math for the CFO. Make the case for fueling the consumer engine of the business by comparing spend to actual sales.
- D2C Brands: Design For Impact, Not Attribution in
Marketing Insider on
08/29/2024
Their best defense, and offense, is a measurement strategy that connects marketing's contribution to business growth, not just immediate sales.
- D2C Brands: Design For Impact, Not Attribution in
Marketing Insider on
07/16/2024
Their best defense, and offense, is a measurement strategy that connects marketing's contribution to business growth, not just immediate sales.
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