Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 43 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is a bestselling author who literally wrote and now is rewriting the book on public relations – the third edition of industry-standard bestseller Public Relations for Dummies. He is also the bestselling author of six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). Eric will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2025. Additionally, Eric serves on the Board of Directors for the Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury, and Brain Health. He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.