Articles by Gina All articles by Gina
- Elevating the Consumer Experience: How Advertisers Can Thrive by Prioritizing Viewer Satisfaction in OTT's Rapid Expansion in
Brand Insider on
10/08/2024
Gina Whelehan, senior director, video at Butler/Till, explains how OTT advertisers can provide an experience for viewers that is engaging and builds stronger connections without disrupting their viewing environment.
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