Adam Cohen has two decades of experience in media campaign development, launching and building brands across a variety of industries including Health, Travel, CPG and Consumer Electronics. Adam’s curiosity in the dynamic shifts in consumer behavior and the media landscape are a driving force in his desire to agitate the status quo and challenge marketers to think differently about their media strategies and approaches. Adam joined PHM in 2015, leading media strategy for Sanofi, Gilead Sciences and BMS’ Corporate Affairs. In 2021, Adam moved into PHM’s Product Lab, with responsibility for building innovative strategy, data, audience and partnership solutions to solve brand marketers’ most critical challenges. In this role, Adam leads the development of advanced competitive intelligence tools, inclusive marketing initiatives and first-to-market media partnership innovations. Prior to joining PHM, Adam led media campaign development for advertisers like Delta Air Lines, Electronic Arts, Aetna and Enfamil Baby Formula. Adam takes the most pride in his strategic lead role for the Federal Government’s Healthcare.gov launch campaign. The campaign leveraged of a mix of brand building and customer acquisition tactics to deliver over 20 million people into the program to gain access to health insurance. Adam graduated from Hofstra University with a Bachelors of Business Administration in Marketing. He currently lives in Southern New Jersey with his wife and two sons