Will Oatley is a seasoned digital media expert and entrepreneur, co-founder of mplus, an adtech solution powered by a proprietary zero-party data platform. With over 20 years in digital and media investment, he has a strong track record of building and leading successful ventures. Since founding mplus in December 2020, Will has driven its growth into a prominent player in adtech. Previously, Will served as CEO Canada at MCap and held senior roles at Dentsu Aegis Network, including SVP Commercial Director, Managing Director at AMNET, and VP Head of Digital & Mobile Investment. His background also includes international experience with Glispa Media in Berlin, UM London, and PHD Media. Will is actively engaged in LGBTQ+ advocacy, focusing on the impact of masculinity in the workplace and coaching for professionals, especially gay men in corporate spaces. His work with top neurolinguistic and executive coaches ensures a supportive culture in his companies.