Articles by robin All articles by robin
- Trump: The Master Brand That Transcends The Presidency in
Marketing Politics Weekly on
01/21/2025
Trump's brand is a wake-up call for business leaders - reminding us of the irreplaceable power of emotionally driven, umbrella brand strategies and go-to-market activations that elicit and connect with people's feelings.
- Feelings Trumped Facts, Primal Instincts And Identity Defined The Election in
Marketing Politics Weekly on
11/07/2024
If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer about just what you believe; it's about who you are, and who you're willing to fight for.
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