Jennifer Ross is currently the Executive Director of Marketing Strategy and Consulting at 2X. As an accomplished B2B Chief Marketing Officer (CMO) and Executive Advisor, she brings over three decades of expertise to the dynamic realm of business-to-business marketing, aiding in pinpointing the capabilities, competencies, strategies, and operating models essential for 2X and its valued customers. Where she aims to facilitate exceptional experiences that enhance customer value and drive accelerated growth. Jennifer is a trailblazer in innovative strategies, her journey is marked by an unwavering commitment to excellence and thought leadership, shaping transformative approaches in B2B marketing. She is an influential author, thought leader, and sought-after keynote speaker on B2B marketing best practices. With a fervor for future-proofing marketing functions, she guides teams to navigate the ever-changing, complex B2B landscape.