Megan McMahon
Member since November 2024Contact Megan- Celebrity & Influencer Lead Platinum Rye
- Illinois
- 60606 USA
Megan leads Platinum Rye Entertainment, which has been helping brands secure talent, music and IP for over 30 years. It is a division of the creative agency TMA.
Articles by Megan All articles by Megan
- How To Score Big With Super Bowl Celebrities in
MAD on
11/18/2024
The sooner you begin, the more negotiating power you'll have to land the perfect celebrity at the best price. This is especially important if your creative - or the ad's humor -- hinges on a specific star. Additionally, if you're recreating a beloved character or nostalgic franchise-think bringing back the cast of Modern Family, for example -those deals can be complex and involve multiple stakeholders, including studios whose approval processes are incredibly multifaceted.
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