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Consultant with 17 years in content marketing, 10 of those as a leader in influencer marketing for global brands and orgs. Currently leading the creator content practice for a premium digital agency amplifying social impact causes and orgs
Lately, brands are just as likely to draw negative attention onto influencer partners as vice-versa. Here's why marketers need to protect influencers who put themselves out there from a sudden backlash of negative attention.
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