Lena Katz

Member since November 2022

Senior Advisor, Creators & Influencers Trilogy Interactive
LinkedIn: https://www.linkedin.com/in/lenakatz
33410 USA

Consultant with 17 years in content marketing, 10 of those as a leader in influencer marketing for global brands and orgs. Currently leading the creator content practice for a premium digital agency amplifying social impact causes and orgs

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Helping Influencers Through Turbulent Times in Planning & Buying Insider on 11/26/2024
Lately, brands are just as likely to draw negative attention onto influencer partners as vice-versa. Here's why marketers need to protect influencers who put themselves out there from a sudden backlash of negative attention.

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