Lena Katz
Member since November 2022Contact Lena- Senior Advisor, Creators & Influencers Trilogy Interactive
- LinkedIn: https://www.linkedin.com/in/lenakatz
- 33410 USA
Consultant with 17 years in content marketing, 10 of those as a leader in influencer marketing for global brands and orgs. Currently leading the creator content practice for a premium digital agency amplifying social impact causes and orgs
Articles by Lena All articles by Lena
- Helping Influencers Through Turbulent Times in
Planning & Buying Insider on
11/26/2024
Lately, brands are just as likely to draw negative attention onto influencer partners as vice-versa. Here's why marketers need to protect influencers who put themselves out there from a sudden backlash of negative attention.
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