Carly Bauer has over 20 years of agency experience in paid media strategy, planning and buying across diverse B2B and B2C sectors. As SVP of Paid Media at Dalton, she leads the agency’s cross-channel media efforts, managing a team of media strategists and buyers, as well as a performance marketing and analytics division. Prior to Dalton, Carly has held leadership positions at Cramer-Krasselt, The Richards Group and 22squared.