Valerie Renda
Member since December 2024Contact Valerie- Director, Data Strategy & Analytics Kepler Group
- LinkedIn: https://www.linkedin.com/in/valerierenda/
- 19146 USA
Valerie has a specialized focus on data strategy, analytics, and marketing systems strategy within digital marketing - a field she's worked in for over 8 years. At Kepler, she has made significant contributions to various client's data management and martech strategies. She has been instrumental in leading data infrastructure projects, including customer data platform implementations, business intelligence visualization implementations, server-side tracking, martech consolidation, tag migrations and more. Her expertise extends to ad operations and related technical aspects of digital marketing, making her a subject matter expert for tracking, measurement, website analytics, ad servers, and ad tech. Complementing her technical acumen, Valerie has also led the development of workflow tools to automate data processes and streamline ad operations to improve internal organizational processes.
Articles by Valerie All articles by Valerie
- Data-Driven Without A Steering Wheel? Here's Help in
Marketing Insider on
03/25/2025
Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.
- CDP, CRM, TMS? Tracking Ad-Tech Acronyms To Clarify Marketing Strategy in
Marketing Insider on
03/17/2025
What is truly necessary for an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
- Data-Driven Without A Steering Wheel? Here's Help in
Marketing Insider on
01/31/2025
Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.
- Data-Driven Without A Steering Wheel? Here's Help in
Marketing Insider on
12/18/2024
Brands and agencies looking to shift from data chaos to clarity should prioritize three things. For one, streamline data sources.
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