Natalie McCaffrey

Articles by Natalie All articles by Natalie

• How AI Will Make Or Break Your Black Friday/Cyber Monday 2025 Strategy in Marketing Insider on 12/20/2024
  

  A 27x surge in retail site traffic driven by AI chatbots during the 2024 Black Friday/Cyber Monday period underscored the need to optimize for these AI-driven pathways.

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