An Ad-Tech Product Management innovator with 20+ years of leadership experience in the Ad Tech industry. I lead Product Management and Data Science teams to create ground-breaking Machine Learning solutions.
- The Death - And Rebirth - Of The Planner in
Planning & Buying Insider on
01/15/2025
Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would
take months to do the same math that a machine does in milliseconds. Human planners are utterly outgunned in this competition.