Megan Boveri

Articles by Megan All articles by Megan

• The Future Of TV in Marketing Insider on 11/25/2025
  

  The true story is convergence -- the merging of linear and streaming into one continuous video ecosystem.

• Signal Vs. Noise: How Economic Volatility Is Rewriting The Ad Playbook in Marketing Insider on 05/28/2025
  

  Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story.

• How Brands Can Navigate Economic Turbulence in Marketing Insider on 04/22/2025
  

  One suggestion: Create new revenue sources. Downturns force teams to think differently and get creative.

• The Super Bowl Is A Good Investment For D2C Brands in Marketing Insider on 01/22/2025
  

  Now is the time to start planning for next year's big game.

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